Questionnaire – RJS Design | Project Questionnaires

What is the name of your company?

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What budget have you allocated for this project? Be honest, and we will tell you what we can and can't do.

What timeframe have you in mind for your new website to go live?

It's helpful to set SMART goals as it keeps all of us on the same page and moving in the right direction – goals that are Specific, Measurable, Achievable, Relevant and Time-bound. With this in mind, what are the top 5 business needs of your new or updated website? (e.g. 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15 in 3 months)

Goal #1

Goal #2

Goal #3

Goal #4

Goal #5

Is there anything about your current website (if you have one) that serves the business well, and if so, why?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they spend their time online? What are their interests?

What are the main reasons your ideal customer will visit your website? (e.g. research product information, get contact details, ask questions about services, pricing)

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have a website? If so, list them here so we can make sure yours is better 🙂

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are there any other websites in particular that you like the design of? Why?

Have you won any business awards, accreditations or certificates which you are proud of?

Are you members of any trade associations? If so, please name them.

If we were to be celebrating a successful website strategy in 12 months' time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else you want to get off your chest?

Your name

Your telephone number

Your email address